Ragan Insider PR Daily Staff
3 reasons to hire Ragan for your custom content needs
Save time, attract readers, and exceed business goals with Ragan custom content services.
Search Results (custom content)
Ragan Insider Kevin Allen
90 percent of customers find custom content useful, report says
Wishpond’s “State of Content Marketing 2013” infographic is a report of a practice in excellent health.
Ragan Insider Ted Kitterman
Ernst & Young slammed for sexist seminar, musicians protest Amazon’s ICE ties, and content creators tap into the customer journey
Also: Google changes search algorithm (again), Twitter’s CEO jabs at Zuckerberg, tips for avoiding the social media time suck, and more.
Ragan Insider John Mader
3 content secrets to turn the curious into customers
If your content marketing doesn’t put your audience first and offer useful, informative content, you’re wasting your time. Here’s how to ensure you hit the sweet spot and make those key conversions.
Ragan Insider John Mader
3 content secrets to turn the curious into customers
If your content marketing doesn’t put your audience first and offer useful, informative content, you’re wasting your time. Here’s how to ensure you hit the sweet spot and make those key conversions.
Ragan Insider Natalie Slyman
How content marketing should follow customers along consumer journey
While you might think your content is relevant to your audience, it might be ill-timed with when they need information to make an informed purchase. Here’s how to map out a comprehensive strategy.
Ragan Insider Mike Wood
How sponsored content can help PR pros earn customer trust
There is no substitute for earned media coverage, but you can reap some of its benefits with well-placed ads in the right publication. Here’s how.
Ragan Insider Jake Pasdach
3 ways content marketers can sweep customers off their feet
Use Valentine’s Day as an opportunity to make your audience swoon. Take inspiration from Pillsbury, Overstock.com and more.
Ragan Insider Kevin Allen
Use content to convert your audience into customers
In content marketing, trends matter. It can be tough though, to keep up with best practices. One marketing group offers a few areas to focus on in 2016.
Ragan Insider Jack Dawson
3 ways content can transform social media fans into customers
Marketers, use these digital media tactics to turn the average social media follower into one that regularly partakes of your products and services.
Ragan Insider Marisa Smith
5 ways to create content your customers love
It’s not enough to just share things online; pros must create items their fans and followers can relate to.
Ragan Insider Shel Holtz
How content for just one customer can be social media gold
If you craft a personalized video response to answer a customer’s question—particularly if it’s a fairly common question—that video will almost certainly get shared.
Ragan Insider Shel Holtz
5 ways to create content your customers actually want
People will read the blogs and tweets that brands write, and they’ll look at the pictures and infographics they share, if the people producing this content give consumers what they desire.
Ragan Insider Alan Pearcy
Associate customer content specialist with PR Newswire
With all of the press releases zipping across the wire daily, here’s one item of interest that might not have crossed your path.
Ragan Insider Ragan Staff
At Conde, Web journalists write customized content for advertisers
Samsung is taking out a six-page insert that will run in six Conde Nast titles and their Web properties. The ads will wrap around editorial content created specifically for the insert by Conde Nast’s Web staff. Creating customized content for advertisers is a growing trend among magazines, reports Mediaweek , and using Web staff for that content is common. “Some insiders saw the involvement of the [Web] staff as a way for the company to avoid ruffling the feathers of print editors, who are se…
